Financial services businesses have been a staple especially in the UK and demand has been constant but situations of economic unrest and things like the pandemic it has meant some businesses have struggled with ever-changing trends and technology digital marketing has grown tremendously over the past 5 years as we further ascend into the digital age.
How Things Are Changing?
In my experience, financial services businesses flourish when you have a big bank of contacts who help you get referrals, repeat customers and recommend your services to their loved ones. And this is a system that has been proven to work, but the global pandemic helped put into perspective the importance of a digital presence. Many businesses were beaten out to business by newcomers who were advising on Facebook, posting videos and building up emails banks of customers to retarget to and continue to keep in their mind, poaching them almost effortlessly due to the lack of competition from the professionals with little knowledge of how to market themselves.
Be A Brand Not Just A Business
Well known marketing genius Garyvee once advised the director of a law firm ‘you aren’t running a law firm you run a marketing firm, your primary aim should be to market to people and stay in their minds’ I found this incredibly relevant today as most people see hundreds of adverts a day while scrolling through social media, streaming and even listening to music so it’s important to make sure your marketing campaigns are the memorable ones, become a brand they can recognise immediately. As a business owner you know it’s not just about increasing revenue it’s about creating a brand that will last and will allow you to spend workdays on the golf course instead of worrying where your next client will come from.
What If It Doesn’t Work For Me?
Honestly, I didn’t understand this worry until I began to work with more financial services professionals because to me all the evidence, case studies and teachings proved it but I realised I was only looking at it from my perspective. As a financial professional you no doubt face customers from all walks of life, all ages and demographics and some of them who are less technically savvy are deemed unlikely to view your digital campaigns. But that’s where the magic of marketing comes in they might see you when looking at pictures of their family on Facebook or while watching a youtube video on how to set up a new appliance or someone they know could see it and mention your ad. It truly is limitless the way your services can appeal to people through the digital world and be the solution to their desires.
What Can I Do Today?
Start simple find time to make a social media post, spread the word on projects you’re working on show special case studies that will interest your customers. Getting video testimonials is another huge step you can take as it helps give your customers people to relate to in a similar situation to them. And the fact you managed to silence their doubts will lead to guaranteed sales.
Digital marketing is all about building your brand and creating a network who trusts you all while have a deep bank of customers that want what you’re selling.
