If you’ve researched digital marketing and the services within its umbrella you’ve likely come across something called SEO or Search Engine Optimisation. But it can be referred to as if it is some kind of dark art… which it simply isn’t however when done correctly it can deliver somewhat magical results.

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SEO For Financial Professionals

SEO in its simplest definition is making your digital content whether that be a linked in profile, an Amazon listing or a Website appear higher on its appropriate search engine. Google is very commonly the most lucrative because it has become the first stop for most people when we look to resolve issues. At a guess, you’ve likely searched phrases like ‘how do I get more leads for my mortgage business’ or ‘sales funnels for financial services.’ Whatever appears at the top of your search results (after the ads) has the highest SEO score, affectionately known in the industry as ‘click juice’ in reference to it having the most clicks. Many factors can impact SEO, keywords, page speed and even as simple as having a page that works and doesn’t have broken pages and/or links.

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How do I Improve My Ranking?

Simple things everyone can do is simply just create content, having posts on social media, videos on Youtube and blogs on your website allows you to cover bases and answer questions that your potential customers will have. And helping you show them why you’re the best choice in a highly competitive market.

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How Can SEO Help Me?

SEO is a long term marketing strategy and it can take months to show results but if you’re looking to create a strong marketing system that will draw you in leads and keep you at the top of your customers’ minds it can work wonders over 50% of web traffic comes from organic searches so those who invest in SEO can appeal to the over 50% of the market that their competitors aren’t which in any niche is a huge portion of the business that’s up for grabs. The pandemic forced industries like yours to adapt to survive and SEO is one of the next necessary evolution for you to take in your hunt for business growth.